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Real estate sales management platform

Your whole agency's sales operation, on a single platform.

Latitude brings together the CRM that runs the operation, Insights — the artificial intelligence that finds listings, creates leads and rescues forgotten conversations — and Latitude Pages, which publishes property websites from a chat conversation. All in the browser, nothing to install.

Sign inExplore the modules
  • From first contact to signed deal
  • Runs in the browser
  • Supported by Rede Latitude

What happens today

The operation never stops.
The tools are what fail to talk to each other.

Theleadarrivesthroughaportal,theconversationhappensonWhatsApp,thevisitendsupinaspreadsheetandthelistinglivesinyetanothersystem.Nobodyholdsthecustomer'sfullstory,themanagerfindsoutaboutaproblemoncethemonthisalreadyclosed,andthebrokerspendsthedayhuntingforinformationinsteadofselling.Effortisnotwhatismissing—whatismissingisasingleplacewhereallofithappenstogether.

Three products, one platform

What you get when you join

Each one solves a part of the broker's day. Together, they end the constant tool switching.

01

Latitude Insights

You ask in plain language and it acts inside the CRM: finds listings, creates leads, books visits, shows who is going cold.

See Insights02

The CRM

Conversations, pipeline, portfolio, calendar, goals and reports. The entire sales operation on one screen.

See the CRM03

Latitude Pages

Property websites and landing pages published from a chat conversation, on your own domain.

See Pages

Inside the platform

Scroll to see each one working

From a request in plain language to a published website, with the pipeline organizing everything in between.

Latitude Insights

Ask for whatever you need. In plain language.

Insights is the platform's artificial intelligence, and it is not a chatbot that answers questions — it is an assistant that acts inside your CRM. You write what you need and it does it: finds the listing, creates the lead, books the visit, points out who is about to go cold and what to do about it.

  • Searches listings in your portfolio and in the partner network
  • Creates leads and logs follow-ups without a single form
  • Shows the day's conversations and where to focus
  • Rescues overdue contacts before they become lost deals
The CRM

The whole operation on one screen.

The lead comes in from a portal, the website, WhatsApp or a campaign — and reaches the CRM identified, deduplicated and routed to the right broker. From there, every conversation, visit and offer is recorded in the same place, and management follows it in real time.

  • Automatic routing with response time under control
  • Pipeline configurable per operation, in kanban view
  • Portfolio of listings, developments and documents
  • Goals, duty shifts and conversion dashboards
Latitude Pages

A new site live, out of a conversation.

Latitude Pages connects the platform to the chat you already use — Claude, ChatGPT or Cursor — through an MCP server. You describe the page you want, it is built with listings from your own portfolio and published on a domain of yours. If something goes wrong, rollback restores the previous version.

  • Created and edited by conversation, with no visual editor
  • Pulls listings and images straight from your records
  • Your own domain or a latitude.app.br subdomain
  • Deploy history with rollback

Inside the CRM

Every stage of the journey has a place

From the customer's first message to the signed contract, without switching tools halfway through.

Centralized conversations

Every conversation, history entry and note about the customer on a single screen, with the daily queue sorted by priority.

Sales pipeline

Stages configurable per operation, kanban view and business rules so no opportunity goes stale.

Connected channels

WhatsApp, real estate portals, your own website and campaigns connected to the CRM, with every lead recorded automatically.

Property portfolio

Complete records for listings and developments, including photos, documents, sales authorization and portal publishing.

Shared listings

A partner network between agencies that widens available inventory and enables joint deals.

Artificial intelligence agents

SDR agents that qualify leads, reply within the first minute and recover forgotten conversations.

Calendar and shifts

Visits, duty shifts and team rosters organized in one place, with optional sync to Google Calendar.

Goals and career

Goals per broker, team and period, with performance tracking and career planning.

Dashboards and reports

Conversion, productivity and closing metrics so managers can decide with data from their own day.

Website and portals

Publish the portfolio on the agency website and on major portals without duplicating data entry.

How it works

From the first click to the signed contract

Latitude follows the lead through the whole journey and records every step for the team and for management.

Capture

Leads arrive from portals, websites, WhatsApp and campaigns, and enter the CRM already identified and deduplicated.

Routing

Routing rules and duty shifts decide which broker gets each opportunity, with response time under control.

Engagement

The broker negotiates with full history, shares listings, books visits and records offers on the same screen.

Closing

Offer, paperwork and commission tracked through signature, feeding the management reports.

Google integrations

How Latitude uses data from Google APIs

Connecting a Google account is optional, always started by the user inside the platform and performed through Google OAuth 2.0 — Latitude never receives or stores your password. We request only the scopes required by the features described below, and only after your explicit consent on Google's OAuth consent screen. Latitude does not sell data and does not use data obtained from Google APIs for advertising.

Google Calendar

Syncs visits, duty shifts and appointments created in Latitude with the broker's calendar.

  • Latitude creates its own calendar in your account and keeps in it only the events originated in the platform.
  • We do not read the contents of your other calendars.
  • Optional connection, enabled by you inside the platform.

Data use and access control

Limited use of data

Latitude's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Data is used exclusively to operate the features described on this page and detailed in the Privacy Policy, is not transferred to third parties for other purposes and does not feed generalized artificial intelligence models.

Read the Google policy

You stay in control

The connection can be removed at any time in the platform settings or directly in your Google Account. Once revoked, Latitude stops accessing your calendar, and synced data is deleted according to our privacy policy.

Manage access in your Google Account
See every requested scope and what it is used for

Security and privacy

Data handled with the care your business requires

Rede Latitude acts as a data processor for its customers and follows the Brazilian General Data Protection Law (Law 13.709/18).

Authenticated access

Every user signs in with their own credentials and permissions defined by their role within the agency.

Encrypted traffic

All communication with the platform runs over HTTPS, and integrations use OAuth 2.0 — Latitude never asks for your Google account password.

LGPD compliance

Data subjects may request access, correction or deletion of their personal data through Rede Latitude's channels.

Explicit consent

Integrations with external services are only enabled when the user authorizes them, and can be revoked at any time.

Ready to start?

If your agency already uses Latitude, sign in with your credentials. If not, talk to Rede Latitude and get to know the platform.

Sign inTalk to Rede Latitude

Support: suporte@redelatitude.com.br